The "shaky bridge experiment"
is probably familiar to anyone who took Psych 101 in college. In the
study, men were asked to walk across a tall, shaky bridge, and then
asked by an attractive researcher to fill out a survey. They were more
likely than those who walked across a less scary bridge to give the
researcher a call later on, mistaking the physiological arousal from
their fear response to the shaky bridge (increased heart rate, feeling a
bit warm,
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